Undoubtedly, the favourite whim of Spaniards in the spring and summer months is ice cream, unseating chocolates, bags of chips or other snacks. According to a study by Frigo, 40% of Spaniards prefer the frozen option to take between meals.
Concerns about the impact of Covid on world and family economy have impacted consumer buying behaviour. Thus, a study by Innova Marketing Insights estimates that high-income households consume more indulgent food than low-income households, up to 28% globally.
What factors influence consumers in the decision to buy an ice cream? 72% for flavour, followed by 46% for cost, 34% is for brand and indulgence responds with 29%. Thus, by country, traditional flavours in Spain and France would be the second main reason for buying, ethics in Germany, organic ice cream in Denmark, real ingredients in Sweden, and Premium quality in the UK.
Cosmos details that 2021 trends for the Ice Cream sector are mainly based on plant based products, ice creams with low sugar content or no added sugars.
There has been a growing demand for plant based ice cream, vegan ice cream features an increasing magnitude within those of ice cream presentations worldwide. Thus, there has been an increase of 7% of the total in the last 12 months of 2019-20, meaning more than double the 3% of five years ago, from 2015 to 2016 respectively, according to the latest Mintel study.
Another trend that is standing strong, is low-sugar ice cream which has obtained a growth of 44%, followed by ice cream with no added sugar with 37% being analyzed in the period of time that covers the years 2016 to the present, according to Innova Marketing Insights.
At Cosmos we elaborate flavours for the Ice Cream category, dairy or vegan based, natural and /or traditional profiles, always customized to the latest market developments, and above all to the priorities of our customers.