“It’s a Beer? It’s a Soda? No, It’s an Hard Seltzer”
From last summer until August of this year, this new low carb alcoholic drink invades the world of drinks, taking the place of some brands of beer from the shelves. More and more is increasing Beverage Makes presenting their own Hard Seltzer’ brand.
But what is a Hard Seltzer? Mainly it is hybrid between a Fizz water and a cocktail, with natural flavours that moved more than 4.5 billion dollars in the last six years and has a projection of growth to 14.5 million in the next six.
During the pandemic, as bars and restaurants closed, consumer felt the need for ready to drink cocktails, as they avoid cocktails that require communal bottles. Nielsen data shows that sales of hard seltzer quadrupled compared to the previous year.
Why so much buzz? This millennial drink attracts consumers for it is reduced calories as their alcohol comes from fermented sugar rather than malt, creating a light, low calorie and gluten-free product, appeals to a health-conscious consumer.
With flavour ideas like, healthy fruits, botanicals, floral notes, exotic fruits and core profiles, the range of flavour selections should fit the position of this new category.
And here is where Cosmos can help you find the right light and refreshing taste, which your consumer seeks.