The current social context responds to a series of changes in alcohol consumption, basically due to a growing trend in personal care, health and aesthetics. In this way, Cosmos joins this trend, contributing with the elaborations of this new variety of cocktails prepared with low alcoholic content.
Responding to these new consumer preferences generated mainly from a change in the general social paradigm and the role of millennials in the market, it has caused an adaptation in the present offer by the food industry. Ready to eat or drink, green or environmentally friendly products, in addition to those that provide experiences, are the favourites for this young target, so RTD (ready to drink) beverages are achieving exponential growth in recent years.
Companies such as Bacardi, pioneers in this type of beverages, join this new trend towards on-the-go consumption with new launches in the range of prepared drinks such as’ Martini Fiero & Tonic ‘,’ Bacardi Mojito ‘,’ Bacardi Cola ‘,’ Bombay Bramble & Tonic ‘,’ Bombay Sapphire & Tonic ‘and’ William Lawson’s ‘Cola’, all of them with a low alcohol content of between 4.5% and 6.5%.
The aim of the company is based on connecting a more individualized consumption, with the possibility of enjoying it at any time or place, tuning in to the upward predilection of consuming beverages with less alcoholic content, especially during daytime hours. “The world of cocktails and premium spirits is changing, adapting to the new needs of consumers,” says Anna Socuéllamos, Brand Manager at Bacardi, according to Alimarket sources.
In this way, Cosmos joins this new RTD trend by innovating with flavours of these profiles so demanded for the Beverages product category, always with the premise of meet the needs of our clients.