The plant based proteins diet has come to stay in our consumption habits so much so that there are multiple indicators that show it.
Thus, the current vegetable trend is constantly evolving, driven by the consumer himself motivated by causes related to healthy, alternative, proximity, temporality and sustainability or other health reasons such as lactose or gluten intolerances.
The experts already in 2019 entitled the movement as the Plant Kingdom, but in 2020 the growth was such that they conceptualized it as the Plant Based Revolution, and currently they call it the Plant Future. If we translate it into data, plant based innovation has obtained a growth of 52% of the average annual growth of soft drink launches in the period from 2016 to 2020, according to a study by Innova Market Insights.
At Cosmos, we work on the development of masking agents to cover the off-notes of these proteins, in addition to the flavouring of the different bases creating specific flavours for this category of Beverages products.